Overview

Kenmare House, built in 1969 by Beatrice Grosvenor, is a meticulously renovated luxury mansion nestled in the serene woodlands of the Killarney National Park. This historic property offers a unique blend of period romance and modern comforts, providing guests with an unforgettable stay.

Challenges

Kenmare House approached me to spearhead the marketing campaign for its inaugural launch into the market. The challenge was to create a brand identity that captured the property’s rich heritage and distinctive style, while also developing compelling imagery, styling and advertising and website copy to entice its target audience.

Approach

My approach centred on bringing the essence of the Kenmare House experience to life through vibrant imagery, creative styling and compelling copywriting. I aimed to portray the high-quality experience the property offers, tailored to its target market.

To reflect the property’s long legacy and family heritage, a brand identity inspired by a key piece of furniture from the original house was created — a crown emblem, symbolizing its link to royalty and illustrious lineage.

The culmination of these creative elements were showcased in the launch of the brand website, meticulously designed to sell the unique experience of staying at Kenmare House. The website captured the captivating essence of the property, inviting guests to immerse themselves in its luxurious surroundings and country pursuits of Killarney National Park.

Results

The launch of Kenmare House into the luxury accommodation market was a resounding success. The property’s brand identity, imagery, styling and website effectively convey its unique selling points, resonating with the target audience and driving bookings.

Conclusion

The creative direction and positioning of the brand ensured Kenmare House was launched as a premier destination for discerning travellers seeking an extraordinary experience. Through strategic PR efforts and cohesive branding, the property successfully made its mark in the market, establishing itself as a must-visit destination within Killarney National Park.

Services Provided

Brand Identity & Positioning
Brand & Marketing Strategy
Creative Direction & Production

Overview

The Brehon Hotel & Spa, a luxurious Four-Star Hotel nestled in the scenic surroundings of Killarney, approached me to help launch their new Wedding Banqueting Suite.

Challenges

The primary challenge was to craft a creative concept that would capture the essence of The Brehon’s enchanting surroundings and seamlessly integrate it into the wedding experience. Additionally, I aimed to produce promotional material that would position The Brehon as the ultimate wedding destination in Killarney.

Approach

Working closely with The Brehon Hotel’s Marketing Team, I developed a comprehensive creative concept themed around an ‘Enchanted Forest’. Inspired by the flora and fauna of Killarney National Park, the concept featured a rich colour palette and table names showcasing iconic landmarks of Killarney.

In addition to styling elements, a separate film was conceptualized featuring a wedding couple exploring romantic landmarks showcased on the table settings. This video seamlessly integrated with the hotel’s exceptional wedding offerings, providing captivating promotional material that celebrates the enchanting magic of weddings at The Brehon Hotel.

Achievements

The collaboration resulted in the successful launch of The Brehon Hotel’s new Wedding Banqueting Suite. The creative concept received praise for its unique storytelling and immersive experience, inspiring couples seeking the perfect wedding venue. The promotional film generated significant interest, positioning The Brehon and Killarney as the ultimate wedding destination.

Conclusion

The Brehon Hotel & Spa’s Wedding Banqueting Suite launch exemplifies the power of collaboration and creative storytelling in elevating a hotel’s wedding experience. By seamlessly integrating the hotel’s natural surroundings and exceptional offerings, the project successfully positioned The Brehon as the epitome of elegance and romance in Killarney’s wedding scene.