Your Life Audit

by Laura MacSweeny | Apr 4, 2024 | 0 comments

Your Life Audit

Creative Direction & Production

Overview

Your Life Audit is a dynamic business specializing in personal life coaching, corporate coaching and coaching for schools and groups. With a mission to empower individuals to unlock their full potential and achieve personal and professional fulfilment, Your Life Audit offers a range of coaching services tailored to meet the diverse needs of its clients.

Challenges

Kerry Woollen Mills sought to rejuvenate their brand image and showcase their core collection of sweaters, cardigans, coats, and accessories to a modern audience. Additionally, they aimed to expand their market reach through e-commerce while maintaining the essence of their rich heritage.

Approach

I began by conducting a brand workshop with the client to define the essence of Your Life Audit and establish a clear brand narrative.

Using insights from the workshop, I created a Brand Booklet encompassing the brand narrative, including its Purpose, Vision, Mission, and Values, as well as Brand Advertising Slogans and Promise. A Brand Moodboard was also developed to visually communicate the brand’s ethos and aesthetic direction.

With a clear understanding of the brand narrative, I collaborated on the development of a new Brand Identity, ensuring alignment with the brand’s values and messaging. Brand Guidelines were established to maintain consistency across all brand touchpoints.

In addition to brand identity development and social media management, I also conducted the copywriting and project management of Your Life Audit’s brand website. By crafting compelling copy and overseeing the website development process, I ensured that the online presence accurately reflected the brand’s values and offerings.

Results

The comprehensive branding and social media efforts, coupled with the development of a brand website, resulted in a significant increase in brand awareness and engagement for Your Life Audit. The cohesive brand narrative and visual identity effectively communicated the brand’s mission and values, resonating with its target audience.

The implementation of a strategic social media strategy resulted in heightened engagement and interaction with followers, further establishing Your Life Audit as a trusted resource for personal and professional development.

Services Provided

Brand Identity & Positioning
Brand & Marketing Strategy
Creative Direction & Production
Brand & Social Media Management

Creative Partners

Brand Identity: Clare Lynch Creative
Photography: Pawel Nowak
Web Design: Bright Idea

Other Brand Creatives

Branding

Website

Socail Media

Website

Back To Work

Kerry Woollen Mills

by Laura MacSweeny | Apr 4, 2024 | 0 comments

Kerry Woollen Mills

Creative Direction & Production

Overview

Kerry Woollen Mills, a longstanding institution in Ireland, has been a beacon of quality craftsmanship for over 300 years. Their commitment to creating premium fabrics, yarns, and woven products has earned them a reputation for excellence and tradition.

Challenges

Approach

As a creative partner, I collaborated closely with Kerry Woollen Mills to breathe new life into their product offerings while ensuring it stayed connected to its roots, emphasising its role as a guardian of tradition in a modern world.

For the core collection promotion, I developed a creative concept rooted in the picturesque landscapes of South-West Kerry, crafting compelling visuals and narratives that seamlessly integrated the colourful and sustainable fibres of Kerry Woollen Mills with the breathtaking scenery of Valentia Island, evoking a sense of discovery and authenticity.

In addition to the core collection, we extended our partnership to elevate Kerry Woollen Mills’ home and lifestyle products. Through a cosy country cottage homeware shoot, we highlighted the practical yet luxurious nature of their offerings, resonating with modern consumers seeking comfort and style.

Achievements

The collaborative efforts yielded remarkable results for Kerry Woollen Mills. By infusing their brand with a fresh perspective while staying true to their heritage, the brand was positioned to successfully attract new customers while retaining loyal patrons. The creative representation of their products was also successfully achieved across in-store point of sales and e-commerce platforms also.

Moreover, the brand’s identity as a natural and practical product with modern relevance was effectively communicated, positioning Kerry Woollen Mills as a timeless yet contemporary choice for discerning consumers.

Conclusion

Through innovative storytelling and strategic visual communication, Kerry Woollen Mills’ legacy was brought to life, ensuring its continued success in an ever-evolving market landscape.