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Content Is King, But Brand Is Key

Content Is King, But Brand Is Key

Introduction 

As a Brand Consultant and a Brand Manager, I’d be lying if I said I don’t find the current social media landscape slightly unnerving at times.

While many brands out there are still committed to sharing their story with an authentic voice, some are caught up in what seems to be the daily grind for social exposure.
 
Some brands are showing true innovation with the new tools social media has given them while some have sidelined their story in favour of posting 10 or more reels a day and other brands are merely lost in the middle not sure what to do.
 

 

Why Brand Is Key When Creating Content 

 There are many reasons why Brand should be a key consideration when it comes to creating your content.

– A strong Brand helps you stand out in a noisy and crowed social landscape.

– A solid Brand helps keep your content consistent and gives it structure in which to follow.

– A clear Brand Strategy helps you build trust with your customers and employees.

– An engaging Brand gives your business and content a personality.

– An effective Brand gives your content an emotional spark which helps create a memorable impression with your audience.

 

5 Ways To EnSure Your Social Media Content Represents Your Brand  

There are many important things to remember in this current landscape.

Number 1 – Share Your Story

Share your Brand Story - Laura MacSweeny Brand & Marketing

The rules may have changed but the game hasn’t. Social media still presents a huge opportunity for you to share your story while building a loyal and engaged following.

 

Number 2- Don’t Loose Sight Of Your Audience 

Don't loose sight of your audience - Laura MacSweeny Brand & Marketing Next week there will be more new trends and more algorithms. It’s important to keep up to date but do not loose sight of your brand or the audience you are targeting.

 

Number 3 – Keep Your Brand Strategy In Mind 

Keep Your Brand Strategy in mind- Laura MacSweeny Brand and Marketing Don’t let the noise overwhelm you. Keep your overall brand strategy in mind. Build your content calendar around expressing things like your values and your vision and keep it focused on the things that are important to your brand.

 

Number 4- Remember Your Brand’s Personality

Remember your Brand's personality

When you are creating content, remember your brand’s tone of voice, its personality, its purpose. This will allow you to make sure your content stays consistent as well as relevant and reduce the need for content for the sake of content.

 

Number 5 – Be Innovative With Social Media Trends 

Be innovative with social media trends

Remember your brand is what makes you stand out from the crowd and what makes your business memorable. Have fun being innovative with the different social media trends to bring your brand’s unique selling points to life.

 

Conclusion

There are numerous ways to make sure your social media content represents your brand. Let me know what your thoughts and challenges are in relation to this topic and if you found this blog post helpful ?