News and Insights
Content Is King, But Brand Is Key
Introduction As a Brand Consultant and a Brand Manager, I'd be lying if I said I don't find the current social media landscape slightly unnerving at times....
The Benefits Of A Marketing Plan
Introduction The New Year is a fantastic time to set new intentions, visualise new goals and make new plans for the months ahead and as many businesses and...
Marketing For A New World
The Role Of Technology In A New World As I am sure many of you will agree, there has not been a more apt time to discuss this topic as the global pandemic has...
How Today’s Beauty Industry Utilises Inbound Marketing
For the purpose of this report, I have studied the websites of leading beauty brands Dove and Loreal respectively to assess their approach to inbound...
What Is Brand?
What Is Brand? My first blog will discuss getting back to basics in an aim to uncover the true understanding of what a brand is. This blog is useful for...
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