Brand Positioning & Identity – Case Studies

Industry: Hospitality

Client: Castlerosse Park Resort

The Castlerosse Park Resort is a Four-Star Resort situated in the Killarney National Park offering a wide range of accommodation and dining options as well as a 9-Hole Golf Course, Leisure Centre and Hair and Beauty Rooms. I have worked with the brand on analysing their brand’s value proposition and redefining their brand’s identity through a comprehensive rebrand as well as the creation and production of new content and visuals to underpin this as part of their new brand strategy.

Industry: Entertainment

Client: Celtic Steps The Show

Celtic Steps The Show is one of Ireland’s best-loved Irish music and dance experiences. I have partnered with them on positioning their brand to communicate the extraordinary talent of their cast as well as bring to life the sensational experiences which they offer to their audience.

Industry: Tourism/ Hospitality

Client: Killarney Jaunting Cars

The Killarney Jaunting Cars is a family-run business that has been in operation for over 220 years. I have worked with the brand, which is part of the umbrella brand of Tangney Tours, on showcasing their heritage and experience as well as highlighting the unique tours that they offer through their brand positioning and identity as well as their brand content and communications.