Brand Strategy – Case Studies

Industry: Hospitality

Client: Castlerosse Park Resort

The Castlerosse Park Resort is a Four-Star Resort situated in the Killarney National Park offering a wide range of accommodation and dining options as well as a 9-Hole Golf Course, Leisure Centre and Hair and Beauty Rooms. I have worked with the brand for the past two or three years on evolving its proposition and redefining its brand identity. I have partnered with them to create a brand strategy that would help them effectively communicate the entirety of their brand’s value and promise as one of Ireland’s leading holiday destinations.

Industry: Entertainment

Client: Celtic Steps The Show

Celtic Steps The Show is one of Ireland’s best loved Irish music and dance shows. I have partnered with them over a number of years to position their brand as one of Ireland’s leading Irish music & dance experiences and have helped them bring this ethos to life with a comprehensive brand strategy that has focused on a number of brand touchpoints including their website, environment, merchandise, events and much more.