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Brand Strategy – Case Studies

Industry: Hospitality

Client: Maple Valley Guest House

Situated in the sleepy village of Shanagolden in Co. Limerick, Maple Valley Guest House offers a collection of eleven signature rooms and the perfect location to explore Ireland’s most celebrated scenic hotspots. With a newly renovated and stylishly furnished property ready to launch, Maple Valley contacted me to build a Brand and Marketing Strategy that would bring their product to market as well as communicate the unique selling points of the property and the brand.

Industry: Wellness

Client: Your Life Audit

Your Life Audit is a business and brand specialising in one-to-one personal life coaching, corporate coaching and coaching for schools and groups. It aims to empower people with the tools and resources they need to unlock, achieve and maximise their personal and professional development and fulfilment. I worked with the brand from their very inception, shaping and creating the brand narrative which would form the foundation on their new brand identity. From there I worked with the client to create the business case for the brand including its proposition and full list of services for a new brand website. A social media strategy and campaign was also designed and managed to launch the new brand into the market with inspiring and educational content and visuals.

Industry: Entertainment

Client: Celtic Steps The Show

Celtic Steps The Show is one of Ireland’s best loved Irish music and dance shows. I have partnered with them over a number of years to position their brand as one of Ireland’s leading Irish music & dance experiences and have helped them bring this ethos to life with a comprehensive brand strategy that has focused on a number of brand touchpoints including their website, environment, merchandise, events and much more.

Industry: Hospitality

Client: Castlerosse Park Resort

The Castlerosse Park Resort is a Four-Star Resort situated in the Killarney National Park offering a wide range of accommodation and dining options as well as a 9-Hole Golf Course, Leisure Centre and Hair and Beauty Rooms. I have worked with the brand for the past two or three years on evolving its proposition and redefining its brand identity. I have partnered with them to create a brand strategy that would help them effectively communicate the entirety of their brand’s value and promise as one of Ireland’s leading holiday destinations.