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Brand Positioning & Identity

Brand Strategy

Brand Content & Visuals

Creative Direction & Production

A Storyteller…

A Strategist…

A Creative.

Bringing Brands To Life

I am passionate about getting right to the core of your brand so I can understand its value and the stories it needs to tell.

My Story

I have over 15 years’ experience working in the field of brand, marketing and communications. I hold a Degree in English and a Postgraduate Diploma in Public Relations and Event Management, both of which have shaped my passion and understanding for clear and concise communications within the area of brand and marketing. I am currently studying a Postgraduate Diploma in Digital Marketing because I am fascinated by the growth of the digital environment in today’s business world and because I believe our learning is never truly done.

I have worked with brands from all over the world, from Australia to London as well as home here in Ireland. I have enjoyed a colourful career thus far and gained experience in many diverse areas, from brand and marketing in the hospitality, advertising, and retail sectors in Ireland to the communications and design industries in both the UK and Australia. The diverse nature of each of my work experiences has afforded me the opportunity to meet people from all sectors, each experience a fundamental learning practice that has led me on the path to where I am today.

My core-training in my current discipline involved working at Black Sun, a leading corporate communications agency in London, which gave me an insight into the communications industry as well as the internal workings of the FTSE100, some of the world’s largest and most successful brands. From there, I took the opportunity to combine my expertise in communications with my desire to be creative, to work with renowned brand and design agency, Blacksheep, also based in London and working with some of the UK’ s leading hospitality brands such as Jamie Oliver, and Wagamama, amongst others. It was here that I really learnt about how brands are created and sustained, and it ignited a fire within me that I have since been unable to quench.

In 2017, I decided to set up my own business providing a range of brand and marketing services for clients within the retail and hospitality sectors. Today I am still enjoying meeting brands at all different stages in their brand journey, helping them to tell their story and captivate their audiences.


I am PASSIONATE about getting right to the core of a brand, to understand its value proposition as well as the stories and messages it needs to tell.

I am CURIOUS, I analyse first, create after – my decisions are informed.

I am CREATIVE. I believe in power of the creative process. I take my inspiration directly from the brands I work with, the people they represent and the stories they have to tell and use this as the basis to develop strategic creative concepts designed to capture the imagination.

I am a COLLABORATOR. I partner with other like-minded professionals and creatives such as graphic designers & illustrators, web designers & developers, photographers & videographers and hair & make-up artists to achieve brilliant brand solutions.

Above all, I consider myself a modern-day STORYTELLER with the skills and knowledge necessary to help today’s businesses become tomorrow’s brands.

Let’s Talk About How I Can Help Your Brand.

Client Testimonials

Celtic Steps The Show

Laura brought a cutting edge to our company that I did not realise was absent. Her professionalism and attention to detail was a given but her ability to extend our market presence while working within a sometimes limited budget was quite remarkable. Our sales expansion and global ‘market cornering’ enabled us to reach and stay at the top of our sector. It was, to be clear, a fast transformation from an ordinary performance to one where we excelled.

David Rea, Co-Director & Producer

Castlerosse Park Resort

A decision was made in 2019 to revisit our brand in conjunction with the successful upgrading to 4 star for the 120 bedroom Castlerosse hotel as well as our 39 holiday homes. For this we engaged the services of locally based Brand Consultant Laura McSweeny.
Laura went about the project in an analytical way through research, a series of interviews and workshops and arrived at the brand title Castlerosse Park Resort which expressed both our unique location and the range of holiday products we offer. Her expertise in brand design and implementation has enabled us to optimise its value since its adoption.

Con Horgan, Proprietor

Killarney Towers Hotel

We worked with Laura on the styling and staging for a photoshoot at two of our hotels. Laura was an absolute pleasure to work with from the briefing stage through to storyboarding, creation of shot lists, sourcing props and shoot production. She was extremely professional and hands on throughout the project and we look forward to working with her again soon.


Meadowlands Hotel

We would highly recommend Laura McSweeney for re-branding, marketing and styling. Laura brings creativity and professionalism to every meeting and job she does for us at the Meadowlands Hotel. She has a very thorough approach and really takes the time to get to know our business, the staff and owners which shows in the work she does. We are always confident with the quality of work receive from our rebranding messages, social media to styling our photo shoots. Laura is always there for us on a consultancy basis when we need her too!

Heather MacIver, Marketing Manager


Park Place Apartments

My first occasion to work with Laura. She staged a photo shoot at our apartments. Laura was very thorough, from our initial meeting and briefing, through to sourcing of props, to production of the photo shoot. I would gladly recommend Laura and look forward to working with her in the future.

Paul O’Neill


Maple Valley Guest House

Worked with Laura on the branding of our Guesthouse, she was amazing from start to finish. Her concepts, creativity, ideas and enthusiasm are second to none. A true professional- could not recommend her highly enough.

Michelle O’Sullivan