Isles of Aran

Creative Direction & Production

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Isles of Aran

Overview

Isles of Aran is an Aran knitwear brand with both an online presence and a physical footprint on the Aran Islands. In 2023, I was tasked with building the brand from the ground up—creating a contemporary identity with global appeal while remaining rooted in the culture, heritage and craft of the islands.

Challenges

The challenge was to develop a premium brand identity that honoured the history and craftsmanship of Aran knitwear while also differentiating it from our Aran knitwear brands in an already saturated market. Isles of Aran needed to educate a global audience, excite new customers through storytelling and design and balance local authenticity with international relevance across all touchpoints.

Approach

I began by establishing a strong foundation for its identity through research, defining the brand positioning, naming, tone of voice and overall design direction. From there, I developed a cohesive creative framework to bring the brand to life visually and narratively.

Working closely with a talented team, I devised and directed the creative for a suite of launch assets, including the hero brand film, supporting video content and stills, overseeing production from concept through delivery. I also led the visual direction for the e-commerce website and shaped the social media content strategy to ensure consistency across the brand’s digital presence.

Results

The launch successfully established Isles of Aran as a credible, authentic premium brand within the knitwear market. The project created a strong proof of concept and a solid foundation for future growth both online and on the Aran Islands.

Conclusion

This project was an opportunity to build a brand that honours tradition while looking confidently toward the future. By grounding Isles of Aran in authentic storytelling, strong visual identity, and a clear premium positioning, the brand was launched with purpose and credibility. The result is a brand that not only celebrates the Aran Islands and their craftsmanship but also connects meaningfully with a global audience.