Kerry Woollen Mills

by Laura MacSweeny | Apr 4, 2024 | 0 comments

Kerry Woollen Mills

Creative Direction & Production

Overview

Kerry Woollen Mills, a longstanding institution in Ireland, has been a beacon of quality craftsmanship for over 300 years. Their commitment to creating premium fabrics, yarns, and woven products has earned them a reputation for excellence and tradition.

Challenges

Kerry Woollen Mills sought to rejuvenate their brand image and showcase their core collection of sweaters, cardigans, coats, and accessories to a modern audience. Additionally, they aimed to expand their market reach through e-commerce while maintaining the essence of their rich heritage.

Approach

As a creative partner, I collaborated closely with Kerry Woollen Mills to breathe new life into their product offerings while ensuring it stayed connected to its roots, emphasising its role as a guardian of tradition in a modern world.

For the core collection promotion, I developed a creative concept rooted in the picturesque landscapes of South-West Kerry, crafting compelling visuals and narratives that seamlessly integrated the colourful and sustainable fibres of Kerry Woollen Mills with the breathtaking scenery of Valentia Island, evoking a sense of discovery and authenticity.

In addition to the core collection, we extended our partnership to elevate Kerry Woollen Mills’ home and lifestyle products. Through a cosy country cottage homeware shoot, we highlighted the practical yet luxurious nature of their offerings, resonating with modern consumers seeking comfort and style.

Achievements

The collaborative efforts yielded remarkable results for Kerry Woollen Mills. By infusing their brand with a fresh perspective while staying true to their heritage, the brand was positioned to successfully attract new customers while retaining loyal patrons. The creative representation of their products was also successfully achieved across in-store point of sales and e-commerce platforms also.

Moreover, the brand’s identity as a natural and practical product with modern relevance was effectively communicated, positioning Kerry Woollen Mills as a timeless yet contemporary choice for discerning consumers.

Conclusion

Through innovative storytelling and strategic visual communication, Kerry Woollen Mills’ legacy was brought to life, ensuring its continued success in an ever-evolving market landscape.

Services Provided

Creative Direction & Production

Creative Partners

Photography: Pawel Nowak
MUA: Le Masque
Models: Upfront Model Management

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Sean Taaffe, Killarney

by Laura MacSweeny | Apr 4, 2024 | 0 comments

Sean Taaffe Hair & Beauty

Retail

Overview

Sean Taaffe Hair and Beauty is a well-established brand in Co. Kerry, renowned for its quality hair and beauty services across three salons. In 2023, brand founder Sean Taaffe approached me to assist with the launch of Sean Taaffe Professional, a new leave-in conditioner range destined for nationwide retail.

Challenges

The challenge was to develop a creative concept that reflected the natural ingredients and ethos of the new product, while aligning with the brand’s established reputation for excellence in hair and beauty services. The goal was to create a visual identity that conveyed the product’s organic nature and its roots in natural beauty.

Approach

Drawing inspiration from the brand’s ethos—”we believe in beautiful hair”—the creative direction focused on celebrating the freedom and simplicity that comes with beautiful hair. It emphasized a carefree vibe, inspired by the beauty of nature.

To showcase the product’s organic roots, we incorporated elements of light and shade throughout the creative journey, mirroring the flora and fauna of the natural world. The visual language played with natural textures and hues, creating a narrative that resonated with the product’s natural ingredients and ethos.

Results

The collaborative efforts resulted in a creative concept that successfully captured the essence of Sean Taaffe’s Professional Range. The organic and natural visual feel aligned perfectly with the product’s ingredients and ethos, resonating with consumers seeking natural beauty solutions.

The launch of the new product was met with enthusiasm from customers nationwide, with the creative concept helping to create coverage for a comprehensive PR programme whilst enhancing the brand’s reputation for quality and innovation in the hair and beauty industry.

Conclusion

By staying true to the brand’s ethos and leveraging nature-inspired creative elements, we were able to create a compelling visual identity that elevated the new product and reinforced Sean Taaffe Hair and Beauty’s position as a leader in the industry.

Services Provided

Creative Direction & Production

Creative Partners

Photography: Kest Visual Artist
Film: Ben Kavanagh
MUA: Vanity Case
Hair: Sean Taaffe Hair
Models: Upfront Model Management
PR: Orla Diffily

Can’t recommend Laura highly enough, so professional, from day 1 she exceeded expectations with her knowledge advice and ideas. Ours was a new product launch and was handled to perfection from beginning to end.

Sean Taaffe

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