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Sean Taaffe Hair & Beauty

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Sean Taaffe Hair and Beauty is a well-established brand in Co. Kerry, renowned for its quality hair and beauty services across three salons. In 2023, brand founder Sean Taaffe approached me to assist with the launch of Sean Taaffe Professional, a new leave-in conditioner range destined for nationwide retail.


The challenge was to develop a creative concept that reflected the natural ingredients and ethos of the new product, while aligning with the brand’s established reputation for excellence in hair and beauty services. The goal was to create a visual identity that conveyed the product’s organic nature and its roots in natural beauty.


Drawing inspiration from the brand’s ethos—”we believe in beautiful hair”—the creative direction focused on celebrating the freedom and simplicity that comes with beautiful hair. It emphasized a carefree vibe, inspired by the beauty of nature.

To showcase the product’s organic roots, we incorporated elements of light and shade throughout the creative journey, mirroring the flora and fauna of the natural world. The visual language played with natural textures and hues, creating a narrative that resonated with the product’s natural ingredients and ethos.


The collaborative efforts resulted in a creative concept that successfully captured the essence of Sean Taaffe’s Professional Range. The organic and natural visual feel aligned perfectly with the product’s ingredients and ethos, resonating with consumers seeking natural beauty solutions.

The launch of the new product was met with enthusiasm from customers nationwide, with the creative concept helping to create coverage for a comprehensive PR programme whilst enhancing the brand’s reputation for quality and innovation in the hair and beauty industry.


By staying true to the brand’s ethos and leveraging nature-inspired creative elements, we were able to create a compelling visual identity that elevated the new product and reinforced Sean Taaffe Hair and Beauty’s position as a leader in the industry.

Services Provided

Creative Direction & Production

Creative Partners

Photography: Kest Visual Artist
Film: Ben Kavanagh
MUA: Vanity Case
Hair: Sean Taaffe Hair
Models: Upfront Model Management
PR: Orla Diffily

Can’t recommend Laura highly enough, so professional, from day 1 she exceeded expectations with her knowledge advice and ideas. Ours was a new product launch and was handled to perfection from beginning to end.

Sean Taaffe