Your Life Audit

Creative Direction & Production

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Your Life Audit

Overview

Catriona Kennedy is a Life Coach with ambitions to build a comprehensive life coaching service business. She also aims to expand her offerings in the future, leveraging her qualification in neuroscience to enhance her coaching practice.

Challenges

The challenge was to build a completely new brand identity from scratch that would both showcase Catriona’s expertise and secure her coaching work, while clearly communicating who she is and the professional direction she is heading. The goal was to create a cohesive, authentic brand that resonated with her target audience and reflected her vision for growth.

Approach

I began by conducting a brand workshop with the client to define the essence of Your Life Audit and establish a clear brand narrative.

Using insights from the workshop, I created a Brand Booklet encompassing the brand narrative, including its Purpose, Vision, Mission, and Values, as well as Brand Advertising Slogans and Promise. A Brand Moodboard was also developed to visually communicate the brand’s ethos and aesthetic direction.

With a clear understanding of the brand narrative, I collaborated on the development of a new Brand Identity, ensuring alignment with the brand’s values and messaging. Brand Guidelines were established to maintain consistency across all brand touchpoints.

In addition to brand identity development and social media management, I also conducted the copywriting and project management of Your Life Audit’s brand website. By crafting compelling copy and overseeing the website development process, I ensured that the online presence accurately reflected the brand’s values and offerings.

Results

The comprehensive branding and social media efforts, coupled with the development of a brand website, resulted in a significant increase in brand awareness and engagement for Your Life Audit. The cohesive brand narrative and visual identity effectively communicated the brand’s mission and values, resonating with its target audience.

The implementation of a strategic social media strategy resulted in heightened engagement and interaction with followers, further establishing Your Life Audit as a trusted resource for personal and professional development.