The New Year is a fantastic time to set new intentions, visualise new goals and make new plans for the months ahead and as many businesses and marketers know, it’s a crucial time to devise your business’s marketing plan.
What Is A Marketing Plan
A Marketing plan is a plan that details the strategy a business will use to market their products and services to their customers.
Benefits Of A Marketing Plan
Provides A Platform To Grow And Learn From.
A marketing plan is an essential tool in creating and perfecting your brand’s winning marketing formula year on year. If used correctly, it’s an important process to go through to understand what works and what doesn’t.
Shapes An Understanding Of Who Your Business Is.
Are you the same person as you were last year? Have you changed? Have you grown by acquiring new skills or learning? Do you have new goals for the year ahead? Just as we grow so too do businesses. The Marketing plan gives us an opportunity to assess where your business is at and where it wants to go.
Helps You To Understand Your Brand’s Positioning And Discover Your USP’s (Unique Selling Points).
A good marketing plan will always perform a situation analysis of the business which helps you understand and gain insight into how you can best position your brand and communicate your USP’s. A lot can change in a year so it’s important to look at your business and the market with a fresh pair of eyes.
Identifies Your Target Market So You Can Effectively Communicate With Them.
Often in marketing we can get caught up in producing ‘great content’ and forget exactly who we are creating the content for. A marketing plan allows you to revisit this piece of information and profile your target market in order to gain new insights into what they want. This in turn will make sure your content is relevant and fit for purpose and can be the key to unlocking more innovative content pieces or marketing strategies.
Sets A Clear Plan Of Action Keeping Everyone On The Same Page.
I think every marketer’s pet peeve is when they hear someone else (typically not a marketer), say I have a great idea for the Marketing!
I mean no disrespect and yes you can have a great idea but is this great idea going to support the business to achieve its objectives? Does it align with the brands mission? Is it a good way to spend the marketing budget?
The Marketing plan keeps everyone on the same page driving towards the same goals and objectives. Marketing isn’t just about great ideas it’s about supporting the business to achieve its goals with relevant strategies and tactics.
As you can see there are many benefits of producing a marketing plan for your business. This month I am going to be sharing with you some of my dos and don’ts, the key ingredients of a successful marketing plan as well as a step by step process on how to complete it. So lets all do it together and aim high for 2022!
More info coming soon so stay tuned…..